Waialua Logo Design
For this project I was provided with the name of a chocolate brand out of Hawaii by the name of Waialua, and was tasked with creating a logotype based on research about the product and that particular region of the world. The name can be translated to mean "the two waters", "Wai" meaning fresh water, and "alua" referring to the many streams that irrigate the plains.
Final Updated Design
Based on critiques I received after I submitted the final design for the course, including critiques
particularly about the color of my type, I made edits after the project was completed.
By showing the logotype in multiple sizes, it gives the viewer an idea of how easily it can be read depending on its size.
Final Project Design
A Few Digital Explorations
Hand Sketches
My Moodboard
Inspiration for my logotype designs came greatly from the meaning of "Waialua", meaning "the two waters", as well as the rich agriculture and lush landscape of the region. With this in mind, much of my process focused on having wave–like or
tree–like elements. The color of the cacao pods and the chocolate being known for its dark cherry, berry, and raisin flavors, inspired the color of my designs.